Manager Digital Marketing - Islamic & Emirati Bank

The role is responsible for managing the overall marketing strategy and budget for Islamic & Emirati Banking in the UAE, while leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques, including Digital, Offline, PR, SEO, research, competitive benchmarking, and events, to drive measurable business outcomes and accelerate growth.

Key Result Areas:

Product Marketing

• Develop quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets
• Plan and execute integrated 360° marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services
• Manage end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking,...