Manager, Geo Marketing

**Department:** Higher Education (EMEA)







**Location:** Riyadh, KSA / Cairo, Egypt







**Reports to:** Director of Marketing – EMEA







**Hours:** Full-time (37.5 hours per week)







**Purpose of the role:**







Lead Pearson’s Higher Education marketing strategy and execution across MEA, driving institutional purchase and strategic partnerships, cont5inthe transition from print to digital, and increasing student monetisation. You will own full-funnel regional plans that combine brand storytelling with measurable performance, partner closely with Sales and Product, and ensure activity is insight-driven, locally relevant and commercially focused.







**Key Responsibilities:**







+ Regional strategy and planning



+ Institutional & ABM programmes



+ Digital transition & por...