Manager, Geo Marketing

**Department:** Higher Education (EMEA)



**Location:** Riyadh, KSA / Cairo, Egypt



**Reports to:** Director of Marketing – EMEA



**Hours:** Full-time (37.5 hours per week)



**Purpose of the role:**



Lead Pearson’s Higher Education marketing strategy and execution across MEA, driving institutional purchase and strategic partnerships, cont5inthe transition from print to digital, and increasing student monetisation. You will own full-funnel regional plans that combine brand storytelling with measurable performance, partner closely with Sales and Product, and ensure activity is insight-driven, locally relevant and commercially focused.



**Key Responsibilities:**



+ Regional strategy and planning

+ Institutional & ABM programmes

+ Digital transition & portfolio go-to-market

+ Student growth and monetisation

+ Sales enablement & field readiness

+ Events, partne...