Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

**Manager:** Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
**Location:** Shanghai, China
**Role Type:** Individual Contributor
**Language:** Fluent English & Mandarin

**Please note:** This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

**Role Summary**

This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset.

**What You'll Do for US**

**The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including:**

+ Lead alwa...