Manager – institutional branding

Position Summary
The Manager is responsible for developing, managing, and protecting the university’s brand identity across all platforms and audiences. This role ensures brand consistency, strengthens institutional reputation, and supports enrollment, advancement, and engagement goals through strategic brand positioning and storytelling.
Key Responsibilities
Brand Strategy & Management
Develop and implement the university’s brand strategy in alignment with institutional mission and values
Maintain and enforce brand guidelines, visual identity standards, and tone of voice
Serve as the brand steward for the university, ensuring consistency across colleges, departments, and initiatives
Conduct brand audits and recommend improvements
Marketing & Communications
Collaborate with internal teams to create brand-aligned marketing and communication materials
Review and approve creative assets (print, digital, video, signage, merchandise) for brand compliance
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