Manager (Integrated Marketing Manager)

(What the role is)

The Integrated Marketing Manager sits within EDB's Brand, Marketing and Communications Division, which drives Singapore's positioning as a premier global business destination.
This role requires a strategic thinker who can orchestrate multi-channel campaigns to help enhance search visibility, craft compelling narratives, develop content assets and creatives to engage target audiences across diverse touchpoints.
Examples of campaigns could include digital and event activations – for instance targeted email and paid advertising via various digital platforms or on-site events - to market Singapore as a great place for top talent to build their careers, or content creation and partnerships with media publishers to brand Singapore as a global sustainability hub. All campaign efforts serve to strengthen the Singapore business brand to international business executives, and may also serve to build EDB's branding to both local and global audiences.
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