Manager- Launch Support

Job Title:
Manager- Launch Support

Term:
12 months

Location:
Islamabad, Pakistan

Division:
DFS/Product

Reports to:
Head of Digital Chanels/ Product Manager

Relevant experience:
8/12 years in digital financial services (DFS), product launches, GTM strategy, pricing, customer segmentation, digital marketing, and mobile wallet ecosystems

Mandatory requirements:

• Strong Pakistani DFS market experience; expertise in product launch frameworks, value proposition design, pricing strategy, competitor benchmarking, customer research, channel strategy, merchant/agent ecosystem enablement, regulatory awareness (SBP)
• Proficiency in English and Urdu

PURPOSE OF THE PROJECT
To ensure commercial success, the bank requires a dedicated Launch Support Expert who will lead GTM design, customer value proposition development, pricing strategy, acquisition planning, merchant enablement, and launch governance. <...