Manager- Launch Support

Job Title: Manager- Launch Support
Term: 12 months
Location: Islamabad, Pakistan
Division: DFS/Product
Reports to: Head of Digital Chanels/ Product Manager
Relevant experience: 8/12 years in digital financial services (DFS), product launches, GTM strategy, pricing, customer segmentation, digital marketing, and mobile wallet ecosystems
Mandatory requirements:
Strong Pakistani DFS market experience; expertise in product launch frameworks, value proposition design, pricing strategy, competitor benchmarking, customer research, channel strategy, merchant/agent ecosystem enablement, regulatory awareness (SBP)
Proficiency in English and Urdu
PURPOSE OF THE PROJECT
To ensure commercial success, the bank requires a dedicated Launch Support Expert who will lead GTM design, customer value proposition development, pricing strategy, acquisition planning, merchant enablement, and launch governance.
The Launch Support Expert will collaborate with Marketing, Product, ...