Manager- Launch Support

Overview

Job Title: Manager- Launch Support
Term: 12 months
Location: Islamabad, Pakistan
Division: DFS/Product
Reports to: Head of Digital Channels/ Product Manager
Relevant experience: 8/12 years in digital financial services (DFS), product launches, GTM strategy, pricing, customer segmentation, digital marketing, and mobile wallet ecosystems

Mandatory requirements:

• Strong Pakistani DFS market experience; expertise in product launch frameworks, value proposition design, pricing strategy, competitor benchmarking, customer research, channel strategy, merchant/agent ecosystem enablement, regulatory awareness (SBP)
• Proficiency in English and Urdu

Purpose of the project: To ensure commercial success, the bank requires a dedicated Launch Support Expert who will lead GTM design, customer value proposition development, pricing strategy, acquisition plan...