Manager, Lifecycle Marketing

Job Details

Description

Purpose:

At Armstrong Collective, the parent company of Rocky Mountaineer and Canyon Spirit, we create unforgettable journeys that connect our guests to some of the world’s most iconic landscapes.

Reporting to the Director, Growth & Lifecycle Marketing, the Manager, Lifecycle Marketing owns lifecycle marketing programs across the full guest journey, from conversion through to retention and repeat engagement. The core commercial objective is to maximize guest lifetime value through optimized digital experiences and lifecycle programs. This means evolving Armstrong Collective's approach beyond campaigns toward a personalized, data-driven, test-and-learn model, leveraging segmentation, automation, and experimentation to enable more relevant, one-to-one guest interactions.

Lifecycle marketing is a new and dedicated function at Armstrong Collective; this role offers a genuine opportunit...