Manager, Lifecycle Marketing

Manager, Lifecycle Marketing

We are seeking an experienced and strategic Manager, Lifecycle Marketing to lead the planning, optimization, and implementation of sophisticated CRM strategies that foster customer acquisition, engagement, retention, and loyalty. Reporting directly to the Senior Manager, Lifecycle Marketing, this position is an opportunity for a bold, curious, and analytical marketer to build and execute end-to-end strategic lifecycle marketing campaigns designed to grow and retain our valuable customer base.

What You’ll Do

• Strategic Leadership & Planning
  • Own and champion the end-to-end lifecycle marketing strategy across various digital properties and customer segments, with a focus on acquisition, onboarding, engagement, retention, and reactivation.
  • Develop and implement innovative lifecycle campaigns, proactively identifying critical trigger points and opportunities throughout the entire customer journey to driv...