Manager - Loyalty Marketing

I BASIC PURPOSE / JOB BRIEF:

The Manager – Loyalty Marketing assists in the continue development and on-going management of loyalty programs for Okada Manila by understanding the competitive rewards environment and industry's best practices. The role is also required to assist management achieving set goal by competing tasks and projects, identify and meet with potential business partners to develop strategic alliances for the loyalty programs and value-added membership offerings.

II MAJOR RESPONSIBILITIES AND DUTIES:

• Leads the execution, and continuous enhancement of the loyalty membership program, ensuring alignment with business objectives, player growth targets, and overall casino marketing strategy.
• Monitors and reports key loyalty performance metrics, including but not limited to:

Membership acquisition and activation

Visitation frequency and play behavior

Tier movement and member lifecycle

Retention, churn,...