Manager, OTB & Brand Demand Planning SEA

The role is responsible for end-to-end seasonal brand planning and OTB development, translating mid- to long-term business and financial targets into category-level buy plans across multiple markets. The position drives cross-functional collaboration to develop, manage, and track seasonal sales, demand, and inventory forecasts, ensuring alignment across brand, commercial, and finance stakeholders. This includes owning category-level OTB planning based on historical performance and forward-looking assumptions, and monitoring sales, margin, and price-value mix against approved market budgets.

In parallel, the role plays a key role in shaping and continuously improving planning processes, data management, and reporting capabilities. This includes refining ways of working, improving existing tools, and developing dashboards and analytical frameworks that enhance data quality, transparency, and planning efficiency.

Through this dual focus on planning delivery and planning inf...