Manager, Sales Lifestyle (Smartwool & icebreaker EMEA)

Overview

Smartwool & icebreaker are looking for an exceptional Sales Manager Lifestyle to join our sales team based in Stabio, Switzerland. The Lifestyle Sales Manager will lead and accelerate the wholesale business across lifestyle channels within EMEA, focusing on independent boutiques, premium department stores and digital partners. This role drives the expansion and elevation of lifestyle distribution, translating brand and regional strategies into clear commercial execution while ensuring consistency, quality and profitability across all accounts.

Responsibilities

Commercial Strategy & Business Growth

• Define and execute the lifestyle commercial strategy across EMEA in line with brand priorities.
• Drive distribution expansion in lifestyle channels (department stores, premium independents, digital platforms).
• Identify and prioritize new business opportunities, focusing on brand‑relevant and high‑potential partners.
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