Manager/Assistant Manager, Franchise

The Manager/Assistant Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the Business Unit Head and alongside with Regional Franchise team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Overall Responsibilities
Brand Management
In consultation with Business Unit Head and work alongside with Regional Franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
Plan, oversee and execute all on-ground marketing initiatives set forth – Mall events, pop-up, retailer activation etc.
Responsible for ga...