Manager/Assistant Manager, Franchise

The Manager/Assistant Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the Business Unit Head and alongside with Regional Franchise team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

Overall Responsibilities

Brand Management

• In consultation with Business Unit Head and work alongside with Regional Franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
• Plan, oversee and execute all on-ground marketing initiatives set forth – Mall events, pop-up, retailer activation ...