Market Data and Research Manager

ROLE
To lead the generation of strategic market intelligence, research, and analytics that directly inform institutional decisions on enrollment growth, product mix, pricing, payment terms, campus expansion, and marketing investment across the University network.
This role transforms qualitative and quantitative research into actionable executive insights, enabling data-driven strategy formulation and business development.
CORE RESPONSIBILITIES
A. Strategic Market Research & Insights
Design and manage qualitative and quantitative research programs to support:
Enrollment growth
Market expansion
Product and program development
Pricing and payment strategy
Translate complex research findings into clear insights and strategic implications.
Lead the development of:
Market sizing
Demand forecasting
Segmentation and positioning studies
B. Strategic Reporting & Executive Presentations
Produce monthly market, enrollment, and competitive intelligen...