Marketing Account Specialist

About the Role
We are looking for a Account-Based Marketing (ABM) Specialist who can own and execute the complete ABM lifecycle end to end — from account selection and ICP definition to multi-channel campaign execution, sales alignment, pipeline influence, and revenue impact reporting.
This role is highly strategic and deeply hands-on. You will work closely with Sales, Business Development, and Leadership to drive targeted growth across high-value enterprise and mid-market accounts, particularly in B2B services and technology sectors.
Key Responsibilities (End-to-End Ownership)
ABM Strategy & Planning
Define Ideal Customer Profiles (ICP) and buyer personas in collaboration with Sales and Leadership
Identify, segment, and prioritize high-value target accounts (Tier 1, Tier 2, Tier 3)
Design 1:1, 1:few, and 1:many ABM strategies aligned with revenue goals
Build account-specific messaging frameworks and value propositions
Account Intelligence & Research
Condu...