Marketing Analyst

Job Overview
The Marketing Analyst is responsible for managing and optimizing paid media marketing initiatives across multiple digital platforms. This role focuses on planning, executing, analyzing, and scaling PPC campaigns while ensuring strong conversion performance. The incumbent will work closely with internal stakeholders and leadership to drive data-driven marketing decisions, track campaign effectiveness, and continuously improve paid media strategies in line with industry best practices.
Job Description
Plan, create, and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and other relevant social media platforms
Maintain in-depth knowledge of tools, features, and functionalities of Google, Microsoft, and Meta advertising platforms
Monitor, measure, and track campaign performance with a strong focus on online and offline conversions
Develop compelling and effective search ad copy to maximize click-through and conversion rates
Identify, impleme...