Marketing Analyst

Role Overview

The Marketing Analyst serves as the central analytics and insights specialist within the Marketing Department. This role ensures that all marketing initiatives are data-driven, measurable, and aligned with company growth and profitability objectives.

The position is responsible for collecting, analyzing, and interpreting marketing, consumer, and financial data to generate actionable insights. A key focus of the role is conducting Gross Transaction Value (GTV) and profitability analysis across all marketing initiatives to ensure that campaigns contribute positively to overall business performance.

Key Responsibilities

1. Market & Consumer Intelligence

• Conduct market research, competitive benchmarking, and trend analysis
• Analyze consumer behavior to support acquisition, retention, and engagement strategies
• Develop dashboards and reports that translate complex data into clear business insights
<...