Marketing Analytics Lead

Base pay range

MX$450,000.00/yr - MX$1,100,000.00/yr

Overview

Wowza powers mission‑critical video streaming for global innovators—from NASA and Sony to public safety, defense, and industrial automation. We’re entering an ambitious growth phase and need a marketing analytics leader who can turn complex data into strategic leverage.

What You’ll Do

• Multi-Channel Analytics & Governance
• Analyze daily web and app performance using GA4, GTM, and CRM data; ensure clean tagging and data flow.
• Implement anomaly detection and automated alerts to flag shifts in traffic or conversion behavior.
• Define data-governance standards so every metric—from click to booking is consistent and reliable.
• Attribution & Revenue Modeling
• Build and refine multi-touch attribution and media-mix models to quantify channel impact.
• Integrate data from GA4, CRM, and ad platforms to create unified, analysis...