Marketing Analytics Manager

Job Summary:
To drive data-informed decision-making across the Marketing and cross-functional teams by transforming customer, category, store, and campaign data into actionable insights. This role supports the company's growth to optimize portfolio performance, strengthen customer engagement, and improve campaign effectiveness, and guide strategic planning through accurate analysis, performance tracking, and insight-driven recommendations.
Key Responsibilities:
Store Performance Analysis
Monitor and report on store performance by key metrics (sales, traffic, basket size), along with region-, cluster-, and format-specific insights; and drill by BU/category
Conduct regular periodic analysis (WoW, MoM, YoY) to highlight performing and underperforming stores and identify root causes (category mix, customer mix, execution gaps)
Support Operations with store clustering and localized promotional opportunities
Category Insights & Optimization
Analyze category-level perf...