Job Description
The roleYou'll own how we measure, track, and report on performance for every client.The work spans three functions most agencies split across three people: ad operations and tracking, performance reporting and analytics, and automation using Claude, Claude Code, and adjacent tools.What you'll ownAd operations and measurement- Set up tracking for every client: GA4, GTM (web and server side containers), Meta Pixel and Conversions API, Google Ads conversion tracking with Enhanced Conversions, TikTok Pixel and Events API, LinkedIn Insight Tag.
- Own the UTM taxonomy across all clients.Build, document, and enforce naming conventions.
- Implement and maintain server side tagging (GTM server containers or similar) to protect attribution after iOS 14 and the loss of third party cookies.
- Set up data layers, and event schemas clean enough for both reporting and modeled conversions.
- Run QA audits across pixel firing, deduplication, and reconciliation between ad platforms, ...
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