Marketing Analytics Specialist

Armstrong Collective (AC) is the parent company of Rocky Mountaineer (RM) and Canyon Spirit (CS), unforgettable rail experiences in Western Canada and the American Southwest.

Purpose

The Marketing Analytics Specialist works with the Manager, Digital Marketing & Media to support data‑informed decision making across Armstrong Collective’s marketing organization by providing analysis, reporting, and performance insights across marketing channels and digital touchpoints. As online research, digital engagement, and direct‑to‑consumer sales continue to be critical drivers of growth, this role focuses on evaluating marketing effectiveness, customer behaviour, and campaign performance. The Marketing Analytics Specialist translates marketing and digital performance data into practical insights that inform planning, optimization, and investment decisions.

Key Areas of Accountability

Marketing Channel & Campaign Analysis

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