Marketing and Masterbrand Strategy Head

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

ROLE SUMMARY:
The Marketing and Masterbrand Strategy Head is accountable for defining and governing the Marketing Group strategy and Masterbrand agenda, ensuring enterprise-wide alignment in delivering Globe's brand and marketing ambition.
The role serves as the strategic integrator of Marketing, owning the Masterbrand strategy and equity from a marketing lens and working closely with Corporate Communications to ensure consistent and aligned brand expression.
It leads Audience Marketing, translating data and insights into meaningful customer cohorts that inform strategy and long-term brand direction, in partnership with Customer Intelligence and EDS.
The role also leads Marketing business planning with ManCom and acts as PMO for Ma...