Job Description
Key Performance Objectives:
- Email Marketing Execution & Marketing Automation Support – ~55–60%
• Execute promotional and lifecycle email campaigns based on strategy and direction provided by marketing leadership.
• Write clear, engaging, and conversion-focused B2B marketing email copy for:
o Attendee acquisition campaigns
o Sponsor and exhibitor promotions
o Event updates and announcements
• Build and deploy emails using existing HTML templates and email platforms, coordinating final scheduling with Data Services.
• Assist in the setup and execution of marketing automation and nurture campaigns.
• Perform quality assurance testing to ensure accuracy, functionality, and brand consistency.
- Paid Marketing Campaign Support – ~15%
• Assist in the setup, execution, and monitoring of paid digital marketing campaigns across platforms such as Google Ads, Microsoft Ads,...
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