Marketing Associate

Key Performance Objectives:
1. Email Marketing Execution & Marketing Automation Support – ~55–60%
• Execute promotional and lifecycle email campaigns based on strategy and direction provided by marketing leadership.
• Write clear, engaging, and conversion-focused B2B marketing email copy for:
o Attendee acquisition campaigns
o Sponsor and exhibitor promotions
o Event updates and announcements
• Build and deploy emails using existing HTML templates and email platforms, coordinating final scheduling with Data Services.
• Assist in the setup and execution of marketing automation and nurture campaigns.
• Perform quality assurance testing to ensure accuracy, functionality, and brand consistency.
2. Paid Marketing Campaign Support – ~15%
• Assist in the setup, execution, and monitoring of paid digital marketing campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn, Reddit, and other relevant channels.
• Coordinate the creation of ad copy, ...