Marketing automation and customer data specialist

Key Responsibilities

Design, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A B testing Implement dynamic personalization using Liquid logic including conditional branching and templating Manage and utilize Braze Catalogs for product feeds and dynamic content injection Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints Partner with data and engineering teams to ensure accurate and timely event and attribute availability via m Particle

Required Skills and Experience

6+ years of hands-on experience with Braze, including Canvas and campaign execution Deep knowledge of Liquid logic for personalization and dynamic content Strong experience with m Particle including event taxonomy design, user identity resolution, and data quality validation Experience configuring m Particle connection...