Marketing Automation Campaign Specialist

**The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs. This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards.**



**Operating within an evolving marketing technology ecosystem, the specialist contributes to platform enhancements, program scalability, and process improvements. The role partners closely with marketing, analytics, CRM teams, and external agencies to support successful campaign activation and ongoing performance optimization.**



**Key Responsibilities**



+ Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports.

+ Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders.

+ Activate and op...