Marketing Automation & Email Specialist

HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognize the critical role that our people play in achieving our goals and are seeking a passionate Marketing Automation & Email Specialist to bring their expertise to our vibrant and fast-paced team.

Role Overview 

The purpose of this role is to work within the Marketing Automation & Capability team to ensure strong collaboration with stakeholders, leading and coordinating the design, build, QA, and deployment of member-driven campaigns. As a champion of Salesforce Marketing Cloud, you will implement best practice frameworks in executing and optimising 1:1 communications, campaigns, and journeys within HCF’s own channels: eDM, DM, SMS, OTM, and App. You will work closely with the Marketing team to test and learn from campaigns, advising on optimisation ...