Marketing Automation Engineer (Sr. Officer–Campaign Performance Analyst)

Role Purpose:

This role supports the day-to-day operations and execution of campaign delivery across digital and communication channels. The role assists in ensuring marketing campaigns are deployed reliably through channels such as SMS, flash messages, and mobile applications, and contributes to monitoring channel performance to support ongoing improvements in campaign execution and customer engagement.

Scope of Work:

Campaign Platform Support & Integration

1. Support the setup, configuration, and maintenance of campaign delivery platforms used for marketing and engagement programs.
2. Ensure smooth integration between campaign platforms and communication channels such as SMS, flash message, mobile applications (e.g., myIM3, bima), and other digital touchpoints.
3. Monitor campaign delivery processes and troubleshoot operational issues to ensure reliable campaign execution.<...