Marketing Automation Expert at Lightspeed

Unlock customer engagement potential as a Marketing Automation Expert at Lightspeed in Montreal. Utilize Salesforce Marketing Cloud to build scalable campaigns that resonate with audiences.

As part of the Performance Marketing team, you’ll contribute to developing customer-centric journeys that enhance communication across multiple platforms. This role combines a mix of technical expertise and strategic insight to optimize customer relationship management.

Key Responsibilities:
• Build and launch targeted marketing campaigns
• Develop automated customer journeys and segmentation strategies
• Ensure rigorous testing and optimization of campaigns
• Analyze and report on marketing effectiveness
• Facilitate compliance and database management

Requirements:
• 2+ years of relevant experience in marketing automation
• Proficiency in Salesforce Marketing Cloud tools
• Experience with CRM platforms like HubSp...