Marketing Automation Expert

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. You will be collaborating closely with marketing, demand management, and other cross-functional partners to successfully develop, execute, and measure Marketo programs designed to meet business objectives and goals.

Primary Responsibilities:

• Develop and deploy single, drip, event, and nurture email programs using Adobe Marketo Engage, while evaluating wins and opportunities
• Serve as the email marketing expert by providing strategy and guidance on best practices, while staying up to date with Marketo features, capabilities, and the latest industry and digital marketing trends
• Complete daily quality assurance checks on assets and programs built by team members and partner stakeholders
• Create and manage proper audience segmentation, personalizati...