Marketing Automation Manager

About the job Marketing Automation Manager

Highwinds is seeking a hands-on Marketing Automation Manager to lead and scale our SMS and Email marketing efforts through automation, experimentation, and data-driven insights. This role is ideal for a strategic operator who can not only define performance marketing strategies, but also execute them through no-code/low-code tools like n8n, marketing automation platforms, and vendor integrations. You will build and optimize customer journeys, manage lifecycle messaging, and collaborate across teams to drive meaningful revenue and retention outcomes. You'll work closely with the website UX, data pipeline, monetization, and BI teams to improve audience segmentation, sending logic, and campaign performance.

Requirements

• 3–5 years in marketing automation, lifecycle marketing, or lead generation, ideally in fintech, performance marketing, or high-volume consumer funnels.
• Comfort working with APIs, event-bas...