Marketing Automation Manager

Responsibilities :

• Oversee CRM and database management, including segmentation, analysis, and decision-making based on lead behavior.
• Manage email marketing, creating automated campaigns for a personalized customer experience.
• Provide insights on ad spend and lead quality through reporting and data analysis.
• Collaborate with marketing and sales teams to optimize funnel performance and customer journey.
• Define and track key performance indicators (KPIs) for funnel stages and overall lifecycle.
• Design and implement experiments to validate hypotheses and optimize funnel performance.
• Identify process improvement areas within CRM systems and workflows, streamlining tasks and automating processes.
• Serve as the primary point of contact for technical troubleshooting related to CRM usage and integrations.

Req...