Marketing Automation Specialist

Job Title: Marketing Automation Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting cycles)

About the Role:

Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth.

Responsibilities:

Automation Workflows:

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Implement lead scoring rules to prioritize high-value prospects.
• Test workflow logic to ensure seamless execution.

Email Marketing:

• Design, test, and deploy email campaigns u...