Marketing automation specialist

Plan and build segments and customer journeys in our marketing automation system, Adobe Journey Optimizer
Work with stakeholders from campaign brief to execution together with specialists from various fields organized in cross-functional agile teams
Define various touchpoints in the customer and product journey and orchestrate different messages across channels
Define A/B tests and control groups to ensure learning in everything we do
Report and analyze the effect of activities to gather insights and learning for continuous optimization
Share learning and best practices with your colleagues in the other Nordic countries
Start date:
End date:
Location: Helsinki
Must-have
Most likely have a Master's degree in economics, finance, mathematics, technology, statistics, marketing, or similar. Have documented experience (> 2 years) with omni-channel campaign building in Marketing Automation solutions such as Adobe Journey Optimizer, Adobe Campaign, Salesforc...