Marketing Automation Specialist

The Marketing Automation Specialist supports the marketing team by building accurate, compliant, and timely audience segments for email campaigns and journeys within Salesforce Marketing Cloud. This person ensures each campaign reaches the right audience through precise segmentation logic, list pulls, and data extension management. The ideal candidate enjoys working with marketing data, understands campaign workflows, and brings a mix of technical skill and marketing intuition.Job Description Summary:

Build, QA, and deliver audience lists for mass marketing emails using Salesforce Marketing Cloud.

Create segmentation logic, filters, and data extensions to support campaign needs.

Support journey setup, testing, and optimization in SFMC.

Collaborate with marketers to translate campaign requirements into accurate audience builds.

Maintain data hygiene and troubleshoot segmentation issues.

Key Responsibilities

Build audience li...