Marketing Automation Specialist

Job Summary

Reporting as
Marketing Operations Specialist
, the role requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.

Key Responsibilities

Campaign Development & Execution

• Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows
• Develop custom scripts and logic for dynamic content, audience segmentation, and personalization
• Create and maintain reusable templates, delivery mechanisms, and campaign components

Platform Configuration & Data Management

• Design and manage schemas, targeting workflows, and data imports/exports...