Marketing Automation Specialist

The Role

Rakuten Kobo Inc. is looking for a highly skilled and strategicMarketing Automation Specialistto join our Marketing Delivery team! This pivotal roleis responsible forthe end-to-end design, implementation, optimization, and governance of complex, multi-channel customerjourneysand advanced automation programs. The Marketing Automation Specialist acts as a platform expert, translating strategic marketingobjectivesinto scalable, efficient, and personalized customer experiences across email, push, and other digital channels likeWhatsappand SMS. This role drives continuous innovation and ensures theoptimalutilizationof our marketing automation platforms to achieve key business outcomes.

Reporting to the Manager, Campaign Services, the Marketing Automation Specialist willleveragedeep platformexpertiseand data understanding to architect sophisticated solutions. They will lead advanced A/B/Multivariate testing, manage platform data flows, ensure platform governan...