Marketing Brand Supervisor-Peugeot (Xico)

ResponsibilitiesBrand Strategy Development: Create and implement long‐term brand strategies, positioning, and messaging, leading a balance model between Mexico and the General team, to drive correct client Mexican insights translating to the correct message across different media touchpoints.Campaign Management: Plan, execute and monitor advertising, promotions and marketing campaigns across on/off media and social media strategy, leading agencies to develop strong campaigns.Market Analysis: Conduct market research, monitor competitors, and analyze data (KPIs) to measure campaign effectiveness and consumer behavior.Brand Consistency: Ensure brand guidelines are maintained across all platforms, including social media.Team influence and leadership: Work with Product, PR, Sales, Global team and external partners to ensure Peugeot launches and promotional efforts are aligned with the brand identity.Lead Brand strategy planning among Media, Social Media and Digital teams and monitor bran...