Marketing Campaign Data Analyst

Drive data-driven decisions at Manulife as a Marketing Campaign Data Analyst! This hybrid role focuses on leveraging insights from digital marketing campaigns to optimize performance and customer engagement.
You will play a vital role in Manulife's digital transformation by owning the analysis of marketing campaign data and collaborating across teams. Your analytical abilities and understanding of digital media will help shape measurement strategies and inform key business initiatives. Engage directly with stakeholders to align on data-driven strategies that enhance customer journeys.
Key Responsibilities:
• Create effective reports and visualizations for stakeholders
• Consult on media initiatives based on data insights
• Apply statistical analysis techniques for trend discovery
• Develop comprehensive reporting with the analytics manager
• Lead relevant analysis projects to advance business goals
Requirements:
• 3+ years in marketing analytics or related fi...