Marketing Campaign

Job Title: Assistant Manager, Marketing & Campaigns
Location: On-Site
Company: KAF Digital Bank
Location: Kuala Lumpur
Job Type: Full-time
Role Summary
We are looking for a high-energy, data-driven Assistant Manager, Marketing & Campaigns to drive user acquisition and engagement for KAF Digital Bank. You will be responsible for the end-to-end execution of integrated marketing campaigns across digital and offline channels. Your mission is to turn our value proposition into creative, high-converting campaigns that resonate with digital-first consumers and SMEs in Malaysia.
Key Responsibilities
 Plan, execute, and monitor 360-degree marketing campaigns (App, Web, Social, and Performance Media) to drive key metrics like app downloads, account openings, and financing applications, etc
 Design both manual and automated marketing journeys (CRM, Push Notifications, Email) to onboard new users and re-engage dormant ones.
 Conduct A/B testing on campaign mechanic...