Marketing Campaigns

ABOUT THE ROLE:

The Marketing Campaigns & Performance Specialist owns the execution and performance reporting of marketing campaigns across email, paid media, partner, and lifecycle channels. This role is responsible for building campaigns correctly, ensuring accurate tracking and attribution, and reporting on campaign success to inform optimization and next steps.

This is a hands-on execution and analytics role. Campaign strategy, messaging, and prioritization are defined by the CMO. This role ensures campaigns are launched flawlessly, performance is clearly reported, and insights are surfaced to support better decision-making.

RESPONSIBILITIES:

Campaign Execution

• Build and launch campaigns in HubSpot, including emails, workflows, lists, forms, and routing.
• Execute and manage LinkedIn Ads and Google Ads campaigns based on provided strategy and creative.
• Support partner campaigns, retargeting initiatives, and post-direct-mail...