Marketing, Communication & Client Director, SEAO

Position Summary

Responsible for building marketing, client & communication strategies for Piaget in the SEAO region, supporting business objectives as well as long-term brand building.

Oversee 5 key client engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness.

Key missions include: developing marketing campaigns leveraging competitive analysis & market intelligence, maximizing communications investments with a specific focus on digital channels, developing client experiences to drive recruitment and retention, accelerating e-commerce, strengthening product strategic development, while ensuring close monitoring of A&P budgets.

Key Responsibilities

• Brand and Category Strategy: Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
• Ensure brand consistency across all marketing...