MARKETING COMMUNICATIONS LEAD (From Tech/Electronics industry only)

Key Responsibilities

1. Develop and execute local communication strategies aligned with regional/global direction, translate brand and product messaging into stories that resonate with Filipino audiences
2. Lead communications planning and execution for major product launches and brand campaigns. Leverage an existing network of Philippine media contacts, especially: Technology and gadget media, Business and mainstream news outlets, Lifestyle and youth-focused publications
3. Secure high-quality media coverage including product reviews, interviews, and feature stories, manage press briefings, media events, product seeding, and ongoing editor engagement
4. Drive Integrated Marketing Communications (IMC), work closely with marketing, digital, and social teams to ensure communications is fully integrated into campaigns
5. Develop PR angles and storytelling hooks that amplify campaign impact, support influencer and creator collaborations with s...