Marketing Content Manager

Content Marketing Manager
Company: AURA
Location: Cape Town, South Africa
Language: English
Work Type: Hybrid (WeWork)
Contract: Full-time
Your North Star
As the Content Marketing Manager at AURA, you will own and execute a content strategy that drives brand awareness, demand generation, and high-quality lead acquisition.
You will be responsible for the full content lifecycle — from strategy and planning to creation, optimisation, distribution, and performance analysis. This role sits at the intersection of content, growth marketing, and brand, requiring strong B2B writing skills, an understanding of complex value propositions, and the ability to translate technical and service-led offerings into clear, compelling content.
You will work closely with marketing, product, sales, and external partners to ensure AURA's content consistently supports business objectives and positions AURA as a trusted authority in its space.
Day in the Life of the Content Market...