Marketing Content Specialist

The Marketing Content Specialist drives high-impact B2B content initiatives that support demand generation, sales enablement, and pipeline growth. This role develops research-driven, conversion-focused content across the funnel while collaborating closely with marketing, sales and leadership to deliver measurable business outcomes.

Job Description

• Own and execute the creation of high-impact B2B marketing content across multiple channels.
• Develop blogs, pillar content, whitepapers, eBooks, gated assets, and case studies.
• Create landing pages, email campaigns, and automated marketing workflows.
• Conduct in-depth research and interviews with subject matter experts, clients, and internal stakeholders.
• Translate complex service offerings into clear, persuasive messaging tailored to buyer personas and funnel stages.
• Align content strategies with demand generation, SEO, AEO, and paid campaigns.
• Optimize c...