Marketing Data Scientist

Job Description
Insight Global is seeking a highly skilled and inquisitive Marketing Data Scientist to join our banking client's North American Marketing Data Science team. This role will be pivotal in advancing their in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution (MTA). The ideal candidate will have hands-on experience with open-source MMM tools, and will be passionate about translating complex data into actionable insights that drive smarter media investment and marketing optimization.

This is a hybrid role and requires 2x/week downtown Toronto (Wednesday and Thursday preferable).

Key Responsibilities
- Lead the development and implementation of in-house MMM solutions using open-source packages (e.g., Google Meridian, PyMC).
- Consults on analytical solutions to understand, analyze, and synthesize business requirements, enabling high-quality, fact-based decisions that drive better marketing outcomes and s...