Marketing Demand Strategist - LATAM

**Introduction**
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
**Your role and responsibilities**
As a Demand Generation Professional, you will design and execute modernized demand generation strategies for the LATAM region in order to deploy buyer journey narratives that address buyer needs and wants. You will integrate inbound and outbound touches to intell...